The project creates a unique opportunity for  Sofia to be the first European capital to host such a large campaign, bringing together works by three of the creators of the unparalleled Japanese school in graphic design - Kadzumasa Nagai, Ikko Tanaka, Shigeo Fukuda. They are not only long-term friends and supporters of the triennial in Sofia, but above all - phenomenon, allegories and mentors, whose art continues to shape the modern view of the poster. Names with worldwide fame and recognition, who’s workis a symbol of the most valuable in today's global visual culture. Partner is the Japanese Foundation for Promotion of Culture "DNP" at Japan's largest printing company "Dai Nippon Insatsu."

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